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My work

8+

Years Leading

5+

AI PROJECTS DELIVERED

5+

INDUSTRIES

PhD

Human-Centered AI Research

AI Product Design Leader • Author • Educator

Hi, I'm Joana Cerejo

Pioneering Human-Centered AI

I lead teams to build AI products where technology amplifies human agency rather than replacing it—grounded in behavioral science, foresight methodologies, and ethical AI practices, and 13+ years shaping product strategy across industries.

Joana Cerejo - UX Designer, UX Strategist and AI Interactive Designer

trusted by global teams and design communities

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I'm the author of

A guide that strengthens AI literacy for designers and equips product teams to create proactive experiences that align prediction with human intent, foresight, and genuine user agency.

The Anticipatory Design Playbook

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Amazon.es ↗

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What I Bring to Organizations

A unique combination of academic rigor, strategic leadership, and hands-on execution that bridges research and product reality.

Strategic Leadership

Led multidisciplinary teams from vision to delivery across complex projects in fintech, e learning, accounting, retail, and manufacturing.

Product strategy and roadmap development
Cross-functional team leadership
Design system governance

Research & Foresight

PhD-grounded research methodology that translates behavioral insights into product decisions and future-ready strategies.

Human behavior analysis in AI systems
Foresight methodologies for emerging technology
Evidence-based design frameworks

Ethical AI Expertise

Author and educator establishing industry standards for responsible AI design through writing, teaching, and advisory work.

Published thought leadership
International speaking engagements
Design education curriculum development

How I Contribute Beyond Product Design

Advancing the field through thought leadership, education, and strategic advisory.

Speaking & Workshops
Keynote speaker and workshop facilitator helping organizations navigate the human implications of AI adoption.
- Conference keynotes on AI design
- Tech summits, design conferences, academic forums
- Executive workshops on AI product strategy
- C-suite and product leadership teams
- Team training on human-centered AI practices
- Product teams, design orgs, engineering leads
Recent: World Usability Day, UXPA 25, UXinsight
Writing & Research
Author translating complex AI concepts into actionable frameworks for designers and product leaders.
- Industry publications on UX for AI
- UXMatters, Smashing Magazine, UXPA Magazine
- Academic research on human-AI interaction
- Peer-reviewed journals, conference papers
- Design frameworks and methodologies
- Open-source tools, templates, and guides
10+ published articles, 50K+ readers annually
Advisory & Board Work
Strategic advisor to startups, enterprises, and nonprofits navigating responsible AI development.
- AI startup advisory (product & ethics)
- Early to growth stage companies
- Board positions focused on ethical tech
- Nonprofits, industry associations, standards bodies
- Corporate AI strategy consulting
Teaching & Mentorship
Educator developing the next generation of AI designers through educational programs and mentorship.
- Courses on AI product design
- Graduate programs in HCI, design, and engineering
- 1:1 mentorship for emerging designers
- Career development, portfolio guidance, industry navigation
- Curriculum development for design programs

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I build intuitive AI systems that scale with trust and adoption

With expertise in UX, behavioral science, and foresight, I align AI with human goals so your products deliver lasting value.

UX Resources →

Is your AI really delivering the experience users expect?

Introducing the AI-UX
Self-Assessment Questionnaire.

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People don’t need more noise — they need clarity and direction.

My talks and workshops are designed to be both actionable and informative. You’ll leave with concrete tools, next steps, and the confidence to apply them, not just ideas to sort through later.

Designing Behavior Change With AI: How Anticipation Can Transform User Experiences at UXPA International

UXPA 25 - The Unfulfilled Promise of Anticipatory Design

Quantifying Experiences - Using UX Metrics to Steer Product and Business Decisions at the 2023 UXInsight Festival