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Joana Cerejo - UX Designer, UX Strategist and AI Interactive Designer

I design UX and AI experiences that scale, adapt, and endure.

I help teams build intelligent systems that anticipate user needs, scale responsibly, and align with long-term business success.

I’m a UX designer, researcher, and strategist focused on shaping intelligent systems that are not only technically advanced but also trustworthy, human-centered, and ethically grounded.
ABOUT ME
I'm a passionate UX Lead with over a decade of experience.

Since 2016, I’ve been designing AI-powered products across e-learning, fintech, accounting, and manufacturing—combining machine learning, behavioral science, and data-informed design. My work often involves bridging design, data science, and compliance to ensure AI systems align with both user needs and emerging standards.

Build AI That Works for People — and for Business.
I'M FEATURED IN
Ways I can add value to your company, team, or product.
I bring a designer’s mindset to the complexities of AI — translating algorithms, data, and regulations into experiences that people understand, trust, and want to use. Whether you are building a new intelligent product or scaling a system across teams, I help you align design with long-term outcomes.
Let's Work Together! If you're building AI-powered products or looking to grow your team’s UX maturity, I'd love to hear from you.

People don’t need more noise — they need clarity and direction.

My talks and workshops are designed to be both actionable and informative. You’ll leave with concrete tools, next steps, and the confidence to apply them, not just ideas to sort through later.

Quantifying Experiences - Using UX Metrics to Steer Product and Business Decisions at the 2023 UXInsight Festival
Designing Behavior Change With AI: How Anticipation Can Transform User Experiences at UXPA International
Work Experience & Projects
8+ years working in AI-powered UX strategy.
  • AI Design Guidelines for Scalable Systems
    I developed cross-functional design guidelines for AI-powered interfaces used across multiple teams and business units. These playbooks improved alignment, reduced rework, and supported compliance with emerging regulations.
    Impact: Increased design consistency and reduced AI interface defects by 30%.
  • Internal Copilot for Knowledge Retrieval
    Designed an AI-powered assistant to help global teams retrieve and reconcile data across fragmented legacy and cloud-based systems.
    Impact: Reduced manual search time by over 70%, improving operational efficiency across departments.
  • Intelligent Document Processing for Regulated Sectors
    Designed a system that combines OCR and NLP to automate document workflows in legal and financial contexts.
    Impact: Reduced average processing time by 65% while ensuring precision in high-risk content.
  • Personalized AI Learning Experience
    Crafted a personalized learning journey powered by predictive models and spaced repetition, tailored to individual learner performance.
    Impact: Students improved their final exam scores by an average of +13.09 points compared to the control group.
UX Resources
Discover UX courses, frameworks, and other resources crafted to enhance and streamline your Design Process.
Upskill with My UX/AI Courses & Coaching
Learn practical skills and receive updates on upcoming workshops and in-house training.
Foundations of Machine Learning for Designers (coming soon)
Designing ML and AI starts with understanding it
Gain Data Science and ML foundations you need to collaborate confidently with data teams — and advocate for solutions that put people first.
Join me in the exciting world of UX metrics! Learn about the SUS and acquire the skills to effectively measure the usability of any digital solution without the need for statistical expertise.
Individual Coaching
Tailored 1:1 support to achieve your transition to designing AI-powered solutions.
Online and In-person Workshop Facilitation
Group workshop focusing on specific UX/AI design topics customized for your team or company's requirements.
If you're interested in the topic, sign up to receive updates about the book's availability.
Coming later this year.
The Anticipatory Playbook
Learn more
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