Joana Cerejo

I'm Joana Cerejo, a Digital Product Designer & User Researcher from Portugal, fascinated about Digital Design and the Human Experience.

I'm passionate with how we shape technology and how technology shapes us in return, especially under Artificial Intelligence & Machine Learning.
How I am
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Product Designer & User Research

I am a certified UX Designer and Mentor
I'm a service & strategic designer.
I lead the UX vision & implementation across project's ecosystem.
HOW CAN I HELP
UX ∩ Data
Hands-on
I'm a data-driven designer with a huge curiosity for how futures technology will shape the design creation process.
I'm a hands-on implementer. I care about the small details and enjoy constantly acquiring new skills and knowledge.
01
02

// Design for AI
// Human-centered AI
// Data-centered Design
// AI Interaction Design
// Human-machine Leaning
// Human-data Interaction

// UX Design
// Human-centered Design (HCD)
// Human-computer Interaction (HCI)
// Cognition
// Behaviour & Usability
// UX Generalist

My Journey
7+ years of experience
What I do
MY FEATURES

UX Strategy

I can help you establishing UX strategies that link product vision, brand, and business objectives with real user needs. Focused on the lasted technology developments and design interaction principles.

UX Research

I can help you with building your next disruptive feature. I can build ideas that create new value by understanding user needs, behaviours, mindset and motivators.

UX Audits & Measurements

I can help you peel back the assumptions and get a clear picture of what works, what doesn't, and why, to leverage you current user experience.

Collaboration

Research

Synthesizer

I'm at my best when working on challenging projects with talented team mattes. I like to innovate and having fun on the way.
Getting into users' heads to answer questions from "What should we build?" to "Did we build it right?"
Turning research data into user models on actionable insights and decisions.

Prioritizer

Maker

Facilitator

Managing design workload based on user value, product risk, project constraints and business goals.
I'm a hands-on implementer. Designing flows, interactions and prototypes using paper, Invision, or any other tool.
Helping teams find alignment and make decisions together through inclusive, collaborative exercises.
My Experience, Education, and Interests
Human-centered Artificial Intelligence
DESIGNING FOR HUMANS

Interaction Design (IxD) ∩ AI

I design interfaces and interactions that provide a useful and usable AI system based on system feedback and transparency.

Participatory Design ∩ AI

I have a preoccupation with democratizing design and development of AI systems by including different user groups.

Human-centered Design ∩ AI

I bring focus on the human experience when data scientists are distracted by technological achievements.

Human + Technology + Design

The success of AI is ground on user engagement. Which in its turn relies on seamless cognitive augmentation that meets its goals. I help to bridge both sides, design, and development, to lead AI-driven services to be grounded in human needs leveraged by technology.
Human-centered AI is defined by systems that are continuously evolving as a result of human input. My focus is to design effective experiences between humans and algorithms. Thus, my purpose is to bridge the gap between machines and human beings by designing responsive AI-driven solutions that can augments humans capabilities. Human-centered AI includes:

Becker CPA
Homepage Redesign

User Research and Digital Design
SELECTED UX WORKS
User Research and Digital Design
Fudish APP
JTBD + Design
User Research & Mobile Design
Design Book Reviews
Opinion Articles

UX Double Diamond

MY PROCESS
01
Gain knowledge of users, context and business KPIs.
LEARN
02
Build user profiles on gathered data, produce materials that will aid the outlining of the project.
EXPLORE
04
Create design specifications and evolve concept/wireframes into full design solution.
DEVELOP
05
Evaluate design with stakeholders to obtain feedback, conduct usability testing and surveys.
REFINE
During my process, I collect & analyze research about users.
I visualize data in actionable artifacts: personas, user flows, user journeys, blueprints, story & opportunity mapping, affinity diagrams. etc. to create the product vision.
06
Complete design and produce deliverables.
DELIVER
03
Evaluate, test, and select wireframe concepts for prototype development.
SELECT
CONTACT ME
You cannot understand good design if you do not understand people. Design is made for people.