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My work
8+

Years Leading

5+

AI PROJECTS DELIVERED

5+

INDUSTRIES

PhD

Human-Centered AI Research

AI Product Design Leader • Author • Educator

Hi, I'm Joana Cerejo

Designing AI Systems That Align Prediction With Human Intent

I help organizations build AI-native products that integrate automation, behavioral insight, and foresight into scalable, trustworthy SaaS ecosystems.

Joana Cerejo - UX Designer, UX Strategist and AI Interactive Designer
Why Most AI Products Fail
Many AI systems optimize what users did in the past. Few are designed around what people are actually trying to achieve. My work focuses on bridging predictive intelligence with human intent, ensuring automation enhances agency rather than replacing it.

• AI-native interaction systems
• Copilots and automation workflows
• Responsible AI and human-in-the-loop design
• Behavioral science integration
• Anticipatory systems thinking
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I'm the author of
A guide that strengthens AI literacy for designers and equips product teams to create proactive experiences that align prediction with human intent, foresight, and genuine user agency.
The Anticipatory Design Playbook
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JOIN ME
Why Personas Fail AI (And What Works)
Personas have been one of the most useful tools in UX for building shared understanding.
But I keep seeing them fall short in AI projects. Not because they are wrong, but because they are static. AI needs signals that reflect changing behaviour, not fixed character descriptions.

I’m hosting a FREE 📢 45 min Lightning Lesson on Wed, Mar 11, 2026, 6:00 PM GMT.
Register
WHAT I BUILD
AI-Enhanced SaaS Platforms
Complex workflow systems across fintech, manufacturing, e-learning, and enterprise environments.
Automation & Copilot Experiences

AI assistants embedded in operational workflows that support decision-making, not just content generation.

Configuration-Heavy Systems
Dashboards, telemetry interfaces, and scalable design systems for multi-surface ecosystems.
Trust & Evaluation Layers
AI transparency patterns, explainability interfaces, and measurable trust frameworks.
Design Debt: The Hidden Cost of Neglecting UX Investment
READ
Beyond Accuracy: How to Benchmark AI User Experience
READ
IDEO’s Futuring vs Anticipatory Design
READ
trusted by global teams and design communities
How I Contribute Beyond Product Design
Advancing the field through thought leadership, education, and strategic advisory.
  • Speaking & Workshops
    Keynote speaker and workshop facilitator helping organizations navigate the human implications of AI adoption.
    • Conference keynotes on AI design
    • Tech summits, design conferences, academic forums
    • Executive workshops on AI product strategy
    • C-suite and product leadership teams
    • Team training on human-centered AI practices
    • Product teams, design orgs, engineering leads
    Recent: World Usability Day, UXPA 25, UXinsight
  • Writing & Research
    Author translating complex AI concepts into actionable frameworks for designers and product leaders.
    • Industry publications on UX for AI
    • UXMatters, Smashing Magazine, UXPA Magazine
    • Academic research on human-AI interaction
    • Peer-reviewed journals, conference papers
    • Design frameworks and methodologies
    • Open-source tools, templates, and guides
    10+ published articles, 50K+ readers annually
  • Advisory & Board Work
    Strategic advisor to startups, enterprises, and nonprofits navigating responsible AI development.
    • AI startup advisory (product & ethics)
    • Early to growth stage companies
    • Board positions focused on ethical tech
    • Nonprofits, industry associations, standards bodies
    • Corporate AI strategy consulting
  • Teaching & Mentorship
    Educator developing the next generation of AI designers through educational programs and mentorship.
    • Courses on AI product design
    • Graduate programs in HCI, design, and engineering
    • 1:1 mentorship for emerging designers
    • Career development, portfolio guidance, industry navigation
    • Curriculum development for design programs
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I build intuitive AI systems that scale with trust and adoption
With expertise in UX, behavioral science, and foresight, I align AI with human goals so your products deliver lasting value.
UX Resources →
Joana Cerejo - UX Designer, UX Strategist and AI Interactive Designer

Is your AI really delivering the experience users expect?

Introducing the AI-UX
Self-Assessment Questionnaire.

Learn more
Read article ↗

People don’t need more noise — they need clarity and direction.

My talks and workshops are designed to be both actionable and informative. You’ll leave with concrete tools, next steps, and the confidence to apply them, not just ideas to sort through later.

Designing Behavior Change With AI: How Anticipation Can Transform User Experiences at UXPA International
UXPA 25 - The Unfulfilled Promise of Anticipatory Design
Quantifying Experiences - Using UX Metrics to Steer Product and Business Decisions at the 2023 UXInsight Festival
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