In 2014, I did David Travis' Udemy
course "User Experience (UX): The Ultimate Guide to Usability and UX
", and like his Udemy courses, the book offers highly practical advice with clear examples that teach best practices for those who are either new to the world of user experience or serve as a fresh air for those who are seasoned UX practitioners.
The entire book is full of objective and practical case studies, examples, stories, anecdotes, references and analogies, that make this book particularly amazing. But better than this, are the final call-to-actions that ends every session. Those are the perfect summaries where the reader can retain the most relevant information of that particular session.Follow the advice of this book and you will only improve your carrier.
Whether as a designer or not, you will benefit a lot from this book. For those who are not designers, the book will teach you to understand how the business can make more money if it understands and invests in user experience. UX is the perfect ally to help grow any business.
David Travis and Philip Hodgson brilliantly present a comprehensive guide, making it easy to digest and drive the content.