10 facts about me

My name, Joana, means 🐞 in πŸ‡΅πŸ‡Ή .
I try to ✈️ to a new country, at least once a year.
I once worked as a Graphic Designer 🎨.
(a very long time ago).
I am a HUGE Metal fan 🎸🎡.
I woke up everyday at ⏰6 am to πŸ‹οΈ.
I am a 🐱lady. I have 2 Maine Coons, Hannah & Kiko.
My favorite 🎨is yellow. (what the odds for a metal fan 🀣)
I have a deep-seated ❀️for all kind of 🐾. (even for reptiles, I love 🐍)
I'am a numismatist πŸ€‘. (for those who don't know what it's, it means, I collect valuable coins)
I can write with both hands πŸ™Œ.
I am happy been a UX Designer because I can:
  • Build empathy and understand how people think and behave;
  • Learn and explore new technologies, e.g. Artificial Intelligence;
  • Have an eye for details. I am a very organized and methodic person;
  • Breakdown and present complex ideas and concepts. I can do it to different people, because I have a background in Design, Business and in Technology;
  • Enjoy explain things to anyone who wants to learn more about my field;
  • Explore solving complex problems and play with data;
  • Learn by myself and try out new things every day;
  • Have the opportunity to collaborate with many different people;
And above all, because I am curious and passion for this field and for what I do!
How I became a User Experience Designer?
I'm a very determinate person. I always knew what I want and where I want to be. However, in Porto (my hometown), at least at the time (in mid-2006) there wasn't any curriculum or degree in fields such as Human-Computer Interaction or Human-centered Design. And I hadn't financial structure to go study outside. So, I had to come up with a plan B.

In 2006, after high school, I decided to study Graphic Design, as a means to an end. I thought that by taking Graphic Design I would learn how to communicate visually my ideas; And most importantly, I could do almost an ethnographic field study. By being nearby designers, I could start to understand their creative thinking and understand their creative process, and how they approach problems.

After graduating, I start working as a Graphic Designer but having complete mindfulness that it wasn't what I want to do for the rest of my life. So, during the day I had a full-time job, and at night I continue my studies. The logic was, I already had a Design background, now I want a Business background and further a Technological background in order to fully complete the base of User-center Design: Design + Business + Technology = UX Design

After completing my Master Degree, I start teaching Design Thinking, User Experience, Interaction Design and User-center Design. This opened me a door to start to work as User Experience Designers until today.
Future outlooks for my career?
This passion of been more delight on the journey rather than the destination, define who I am professionally. I am always researching and studying how the design field is evolving. Especially because technology is playing a significant role in shaping the future of design and is changing the way we think about design. With the emergence of AI-driven society, Machine Learning and Deep Learning have become a design decision. Aware of it, in 2016, I decided to take a PhD in Digital Media program at the University of Porto. We are living in a time where new principles for human-AI interaction are becoming urgent. With the PhD, I want to discloser how designers can shape decision-making knowledge to improve AI opportunities and how new design methods, such as Anticipatory Design, can add new perspectives to the field. Because, in the contemporary technological context, the touchpoints a designer needs to consider are growing in complexity.
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