As User Research, I articulate the importance of user research inside my organization. Not just before a feature or product is designed, but also during and after design deployment. I try to exam users' behaviors, activities, obligations, needs, and environment. I exploit these observations along with analytical data (quantitative and qualitative) to identify their struggles inside and outside the service to provide potential solutions through the creation of the hypothesis. I also gather and organize data in ways that can be used to drive design, such as, personas, user stories, user journey maps, blueprints, etc.
Toolkit: Contextual observation, user interviews, analytical statistics, user surveys, process life cycle, user journey mapping, opportunity workshop, personas, etc.