I was born on September 16, 1987, in Porto, Portugal
. I made my basic education in Arts
. But an interesting fact accord, I was always more interested in the creative process more than the creative outputs itself.
In 2006, after high school, I studied Graphic Design
, as a means to an end. In Porto, we do not have (at least at my time) any User-center Design curriculum. So I thought, I will take Graphic Design; First, to learn how to communicate visually my ideas; And most importantly, as an ethnographic field study, I wanted to understand how designer think and understand their creative process.
After graduating from my first degree in 2010, I start working as a Graphic Designer
but having complete mindfulness that it wasn't what I want to do for the rest of my life. So, during the day I had a full-time job, and at night I continue my studies. The logic was, I already had a Design background, now I want a Business background and further a Technological background in order to fully complete the base of User-center Design:Design + Business + Technology = UX Design
This passion of been more delight on the journey rather than the destination, define who I am professionally. I am always researching and studying how the design field is evolving. Especially because technology is playing a significant role in shaping the future of design and is changing the way we think about design. With the emergence of AI-driven society, Machine Learning and Deep Learning have become a design decision. Aware of it, in 2016, I decided to take a PhD in Digital Media
program at the University of Porto.