I'm a 33-year-old Product Designer from Porto. I have a peculiar path that gave me a synergy between fields such as Design, Management, and Engineering.

Joana Cerejo UX Portfolio
Joana Cerejo - CV
My Journey
7+ years of experience

My Professional Experience

My UX designer profile is a reflection of my previous jobs

My Teaching Experience

My passion is user research,
but my daily work is balanced between Product Design and User Research. In the past few years, I have been specializing in qualitative and quantitative analysis. I'm a Data-driven Designer with a huge curiosity for how future technologies will shape the design creation process.

I am currently interested in designing future digital experiences focused on Artificial Intelligence (AI) and Machine Learning (ML). In the last past year, I am helping my organization shifting from creating a fit-to-all solution to a high-personalized solution designed specifically to each user singular needs.

I'm also a Ph.D. student in the Austin Portugal Program at University of Porto under the Digital Media program. Balancing between work and studying, I am researching and exploring the boundaries between Human-centered Design (HCD), Human-computer Interaction (HCI), and Service Design (by Anticipatory Design) – through Customer Experience (CX) and User Experience (UX) – within AI, ML and Internet of Things (IoT).

Sporadically, I teach Design Thinking, User Experience, Interaction Design and User-centered Design.
You cannot understand good design if you do not understand people. Design is made for people.