With passion and clear vision, I fought to change the level of UX maturity in the organization. I had delivered value across the whole product development lifecycle. I have lead project visions and contribute hands-on implementation across projects ecosystem to deliver strong outcomes.
My design process included problem framing & strategy, stakeholder management, UX research, co-creation with product owners, validation, delivering wireframes & prototypes. Implementation of a Design System, from specifications to development with design guides for product consistency. I also established a new agile design process to ship more efficiently. I mentored my team, from management to development, to enhance design-maturity. I was proactive challenged by trade-offs regarding business goals, user engagement, cross-channel experiences, service design, or deep analytics of user-behavior data.
My daily work spans between:
Facilitating meetings, brainstorms, and design review sessions // Giving presentations // UX research & Discovering new insights through data analysis // Understanding user needs // Evaluating design solutions + Setting & testing hypotheses // Describing users activities through personas, scenarios, customer journey map, and service blueprints // Expert evaluation // Project planning, requirements definition // Understanding the product domain & competitive market // Defining and measuring UX metrics // Strategic (UX) planning // Defining UI's structure and workflows, interactions & patterns // Defining IA & navigation // Developing page layouts + defining guidelines.