With passion and clear vision, I am fighting to change the level of UX maturity in my organization. I help decipher raw ideas into a well-thought-out service sustained on solid usability & interaction principles to optimize the learner experience of Becker students. While achieving its business goals and strengthen its brand by solving business problems through design. I am responsible for the long-term success of my design decisions.
I am proactive challenged by trade-offs regarding business goals, user engagement, cross-channel experiences, service design, or deep analytics of user-behavior data. My daily work spans between:
Facilitating meetings, brainstorms, and design review sessions // Giving presentations // UX research & Discovering new insights through data analysis // Understanding user needs // Evaluating design solutions + Setting & testing hypotheses // Describing users activities through personas, scenarios, customer journey map, and service blueprints // Expert evaluation // Project planning, requirements definition // Understanding the product domain & competitive market // Defining and measuring UX metrics // Strategic (UX) planning // Defining UI's structure and workflows, interactions & patterns // Defining IA & navigation // Developing page layouts + defining guidelines.