My passion is user research,
but my daily work is balanced between Product Design and User Research. In the past few years, I have been specializing in qualitative and quantitative analysis. I'm a Data-driven Designer with a huge curiosity for how future technologies will shape the design creation process.I am currently interested in designing future digital experiences focused on Artificial Intelligence (AI) and Machine Learning (ML). In the last past year, I am helping my organization shifting from creating a fit-to-all solution to a high-personalized solution designed specifically to each user singular needs.I'm also a Ph.D. student in the Austin Portugal Program at University of Porto under the Digital Media program. Balancing between work and studying, I am researching and exploring the boundaries between Human-centered Design (HCD), Human-computer Interaction (HCI), and Service Design (by Anticipatory Design) – through Customer Experience (CX) and User Experience (UX) – within AI, ML and Internet of Things (IoT).
Sporadically, I teach Design Thinking, User Experience, Interaction Design and User-centered Design.